With over 20 years of experience at agencies, organisations and freelancing, I am passionate about creating meaningful products for people, adding value to design-aware organisations and helping creative-minded teams to excel in both fulfilling userneeds as well as sensing business opportunities.
I direct creation by building, coaching and managing design teams and by helping businesses and organisations with design discovery to make them understand what they need to build. I do less hands-on design work but still love to when needed. My motto? Find the most simple way to communicate and make it look damn sexy as well.
STRATEGY • CONCEPT • DESIGN
With over 300.000 downloads, the app Golf.nl has become an indispensable tool to accompany Dutch golf players on the golf courses.
STRATEGY • IMPROVING DESIGN PROCESSES
A design system for a.s.r.
Speeding up your product shipment while keeping it consistent = design system. Initiating avocado, the design system by a.s.r. meant gaining support within the organisation and setting up the right team and processes.
CONCEPT • DESIGN
App and site for Van Berlo agency
Portfolio website and augmented reality app for renowned product design agency Van Berlo.