Remco Homberg – Creative leadership, design direction, digital strategy

I help organizations and creative teams achieve their goals with useful design

I work with a strategic, yet pragmatic mindset and will always strive to find the most simple way to communicate and make it look damn sexy as well.

a.s.r. verzekeringen: Leading design and research

Design lead, design direction, UX/UI design

Golf.nl app: Innovation for a traditional game of sports

Strategy and concept, app design

Accell: Improving a multi-branded e-commerce platform

UX lead, product design

My expertise

Design discovery and strategy

Laying the groundwork for design that adds value and impact starts with asking the right questions: What do users really need? What goals is the business aiming for? What makes the brand tick? And what limitations and opportunities are hiding in plain sight? That’s where design discovery comes in. I conduct interviews, dive into data, facilitate workshops and map out insights to get a full picture of the context.

Once we understand the landscape, we move into exploration. Using design sprints, mapping out journies and roadmaps, creating concept directions and prototypes - all to make the desired and needed ambitions concrete. I test them with real users to challenge assumptions and refine ideas in an early stage, before they harden into expensive mistakes. I work in co-creation with stakeholders, users and teams from day one: An early collaboration builds shared ownership, which leads to stronger outcomes. This way, design creates real value for both organisations as well as it's users.

Leading creative teams

I’ve led both large (20+) and small design teams, coaching designers and researchers to grow in their craft and confidence. Whether it’s defining a shared direction or helping someone find their voice, leadership for me is about enabling others to shine. I help teams move beyond ad-hoc design fixes to build toward a clear, long-term vision. I believe in spotlighting people. When someone creates something great, they deserve to be seen. I encourage initiative, celebrate progress, and try to make sure everyone feels proud of the impact they’re making. Creative teams thrive when they feel ownership. My job is to create the space, direction, and energy for that to happen.

Design (UX / UI / product)

I started as an illustrator and visual designer but soon added UX design to my skills. Because design gets really exciting when it solves real problems.

What fuels me is turning complex systems into simple, intuitive interactions and communication. I love making digital ambitions tangible, translating big ideas into experiences that people actually want to use. My work is always rooted in context, purpose and user needs.

Hoi*, I am Remco

* hoi means hey in Dutch

With over 20 years of experience at digital agencies, corporate organisations and in freelancing, I am passionate about adding value to design-aware organisations and helping creative-minded teams to excel.

Former collegues have described me as 'a valuable sparring partner', 'a trusted advisor in more politically sensitive environments', and 'an expert at translating complex problems into seemingly simple solutions – both strategically and operationally'.

Let's connect