With over 20 years of experience at agencies, organisations and freelancing, I am passionate about creating meaningful products for people, adding value to design-aware organisations and helping creative-minded teams to excel in both fulfilling userneeds as well as sensing business opportunities.
I direct creation by building, coaching and managing design teams and by helping businesses and organisations with design discovery to make them understand what they need to build. My motto? Find the most simple way to communicate and make it look damn sexy as well.
STRATEGY • CONCEPT • DESIGN
With over 300.000 downloads, the app Golf.nl has become an indispensable tool to accompany Dutch golf players on the golf courses.
STRATEGY • IMPROVING DESIGN PROCESSES
A design system for a.s.r.
Speeding up your product shipment while keeping it consistent = design system. Initiating avocado, the design system by a.s.r. meant gaining support within the organisation and setting up the right team and processes.
CONCEPT • DESIGN
App and site for Van Berlo agency
Portfolio website and augmented reality app for renowned product design agency Van Berlo.