golf.nl app – Remco Homberg

With over 300,000 downloads, the Golf.nl app has become an indispensable tool for Dutch golf players on the golf courses. But how can we digitize this very traditional sport without losing its practitioners?

Understanding the game

In order to come up with relevant solutions, you first have to understand the game of golf. How are golf players using the golf course, what are the problems and struggles they were facing? What were their comforts and what improvements did they suggest?

From concept to design.
And from design to app.

After extensive research, gathering stakeholder input and thourough competitor analysis, it was time to build the app. We realised this in a multi-disciplinary scrumteam and shipped the from start to app store within a year.