Accell Group

Improving a multi-branded e-commerce platform

Accell is the parent organization for great Dutch and European bicycle brands such as Sparta, Batavus, Raleigh, Ghost, Lapierre, Haibike and Koga. For these brands and their dealers, Accell has an inhouse digital experience department, working on the optimization and development of their white label e-commerce platform where I contributed as a UX lead.

GHOST-Bikes 2017 mountainbikes ebikes e-bikes

© Remco Homberg 2001 — 2025