Hi! I am Remco, a freelance designer and creative lead. With over 20 years of experience at agencies, organisations and in freelancing, I am passionate about designing products that people love to use, adding value to design-aware organisations and helping creative-minded teams to excel. I work with a strategic, yet pragmatic and no-nonsense mindset and will always strive to find the most simple way to communicate and make it look damn sexy as well.

My creative career

 My career began in 2001, immediately after completing my studies at the Willem de Kooning Academy of Arts in Rotterdam and the Hochschule der Künste in Berlin. I started as an illustrator named Panc, using pixelart to give shape to editorial illustrations, on- and offline campaigns, icons and animations. After 8 years, I felt the need to expand my expertise and the need to work together with other creatives.

Subsequently, I transitioned to roles within various agencies, developing skills in user experience, online design, brand identity and creative direction. Following 12-years in the agency world, I took on the position of design lead at a.s.r., one of the Netherlands' leading insurance companies. In this role, I led and coached a team of 20+ UX designers, visual designers, and UX researchers and being responsible for all communication digital.

After a brief stint as a creative director in 2023, I realized it was time to return to my roots as a freelancer and started as a designer and creative lead. This decision allows me to combine the diverse skills and lessons I picked up the past two decades.

Why me?

So, why should you hire me (and why not)? Well, I strongly believe it's key to combine user needs with business goals and brand guidelines. Finding the right balance between these three factors brings optimal strategic, functional and esthetical relevancy, resulting in solutions that work for both the organisation as well as their users.

My approach is strategic, yet pragmatic and no-nonsense. I get energized when I am able to bring together all stakeholders and we are able to transform vague objectives into clear and concrete goals. If your organisation is too political and not design-aware (enough), I am not your designer. What sets me apart is my ability to visualize and translate complex ideas into tangible concept designs. 

Now I know I can't lose
As long as you follow
I'm gonna win
I'm gonna beg, steal or borrow
As long as you follow

© Remco Homberg 2001 — 2024